2012
Measuring Social Media
I’ve been working on evaluating a few client’s social media efforts lately. This is not an easy task because no one really knows how to measure social media, or how to monetize it. This wasn’t problem with social media when it was just Ashton Kutcher and your friends using it. Then companies began using social media (most not [...]
2012
Digital Branding Campaigns & the Possibility of Measurement
Branding campaigns are campaigns designed to boost the positive awareness of your brand or unaided brand recall. They are not about sales. For example, when you think of coffee, what comes to mind? Starbucks? What about soap detergent? Tide? Or tablet computers? iPad? I think you get the idea. The hardest thing to understand about branding campaigns is what success looks like. Since sales [...]
2012
Setting Goals
Setting goals is a fundamental step in anything you do. You do something…what do you expect to happen? That’s a goal! It’s a bit more complicated, however, when it comes to digital goals. You may have heard of goals like the # of visits you want to your website, the rate of impression delivery for [...]
2012
Why you need Digital Analytics?
I spend so much time thinking about Digital Analytics that I am sometimes taken aback when someone suggests that maybe they don’t need it. This happened recently while meeting with a potential client. So I started thinking about how to communicate the need for Digital Analytics to someone that really doesn’t think about it. What [...]
2012
Checking for Google Analytics Event Code
Following up on my post about checking for Google Analytics tags, here I am extending that to checking for event code. If you don’t know what event code is, it’s the Javascript code that fires when an event (on a webpage) happens that you wish to capture. A simple event may be a click on [...]
2012
Checking For Google Analytics Tags on a Single Webpage
Checking for Google Analytics tags for a given page is a rather easy thing to do. A tag is a piece of code that is placed on every webpage that you wish to capture information on (e.g. visits, bounce rate, time on page, conversion, etc.). The tag is written in Javascript. Javascript is a scripting [...]
2012
More about databases…
This is my second post on databases (and second post for this blog). In the previous post I tackled database basics. In this post I’ll layer on a few more nuggets of informational gold. But first let’s make clear that a RDBMS is what it is and cannot be anything else. This still seems to [...]
2012
What is a database and why Excel isn’t one.
Much of what I do online involves data in one form or another. Although working with data may not be as fun as designing a website or creating an online marketing campaign, it is the backbone of all relevant websites. Most of this data is safely locked away in databases. Peripherally, data is managed in [...]
